Equivalent explainer video
Before Equivalent became a SaaS company, we operated as a design agency, hand-coding Smart SVGs and introducing them to the world. This explainer video highlights the common online challenges and demonstrates how our Smart technology is revolutionizing the industry, one graphic at a time.
👉 I wrote, storyboarded, and animated this video leveraging both custom illustrations and stock vector resources.
Micro Animations
I incorporated micro animations to enhance the viewer’s experience by reducing cognitive load and creating consistent, easily executable motion. Simple, engaging elements—like a curious cat that stays in motion or a guide dog reacting to key moments—helped reinforce messaging in subtle yet effective ways.
